As seen in print
“Pijama infantil, de Arubana.”
Vogue México · May 2025 print edition
Featured alongside Louis Vuitton · Tiffany & Co. · Hermès · Polène
Shop PajamasThe problem with “soft”
Would you wrap your newborn in plastic?
Most baby clothes are made with polyester, a plastic-based fiber. A baby's skin is far thinner than an adult's: it absorbs more, reacts faster, and overheats more easily. The softest-looking blend can still be the wrong thing against new skin. Most brands won't put that on the label.
Traps heat
Synthetics hold warmth against the skin instead of letting it breathe.
Sheds microplastics
Plastic fibers break down with every wash, next to your baby.
Irritates new skin
Coarse blends and chemical finishes can trigger redness and eczema.

Why we started
We read every label, too.
Arubana began with a simple frustration: scanning tags, decoding blends, and finding hidden polyester in clothes sold as natural. So we went to the source, the Pima cotton fields of Peru, and made something honest enough for our own children.
- Loved by thousands of families
- Featured in Vogue México
- 100% Pima cotton - every single piece
The plan
One fiber. Nothing added, nothing hidden.
Peruvian Pima has extra-long fibers, the reason it feels the way it does, and why it doesn't need a chemical finish to get there.
01
Naturally gentle
Long, smooth fibers mean no scratchy finish, safe for the most sensitive newborn skin.
02
Breathes & regulates
Cool in summer, warm in winter. Pima moves heat away instead of trapping it.
03
Softer every wash
It doesn't pill or thin out. It gets better, soft enough to pass to baby number two.
YOU'LL KNOW IT WHEN YOU FEEL IT
Designed by American parents. Made with the world's finest cotton. Zero synthetics. Ever.
Meet our makers
Start here
The Side-Snap Bodysuit
The piece every parent reaches for first. Side snaps make dressing a newborn calm instead of a wrestle. No pulling anything over a tiny head. Pure Pima everywhere it touches skin.
$39
Newborn – 24M100% Pima Cotton · Machine Washable · Made in Peru
Shop bodysuitsComplete the set
★★★★★
Loved by families across continents.

“I had no idea baby clothes were made with plastic. This is the only brand I trust now.”

“My baby had eczema until we switched. I couldn't believe the difference in a week.”

“Softer than anything in her drawer and it just gets better after washing.”
Everything your baby needs. Nothing they don't.
Shop all →Love it, or we make it right.
Try it for 30 days. If it isn't the softest thing in your baby's drawer, send it back for a full refund — no hoops, no restocking games.






